Twitter is set on the path to become a super app !

Twitter is X.com now, and a while ago they had filled papers to become a payments company in the USA, and even though the number of active users on the platform is relatively small, 250 million compared to say a billion on Facebook, but it is a way of life for many.

Even if Twitter becomes “just” a payments company let alone a super app, how big of an impact can it have ?

Well, “convenience” of using one platform for communication and payments is not new but the concept is still very relevant.

Making a payment with the same ease as sending a text message, is still a very strong use case.

WhatsApp in India has been doing payments for a while. Instagram has been leading social commerce through the platform.

Twitter, to survive has to improve revenue sources, payments can be a strong pillar. The $8 blue tick is probably just a start to build the payment capabilities.

#crypto payments and collaboration with Binance can potentially build an entire new segment of business for Twitter, the one that brings crypto trading to the masses.

Delivery of all sorts, other financial services, banking, insurance, e-commerce and many more services may be targeted. China’s Ant group has had a major influence on Twitter’s approach.

Twitter, X.com is on a path that is anything but conservative.

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Ajay Singh Pundir

Over the last decade and half, Ajay has acquired experience across ‘Business Strategy’, ‘Sales management’, Business Development’, ‘Solution Consulting’ and ‘Research and Development’. He has been leading interactions with financial institutions, fintechs, software vendors and services organizations globally, acquiring crucial global exposure of varied financial technology markets with a focus on payments but not limited to it.

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