I believe it is just that, a “trend”, driven by the following,
1) Intent to follow the customer.
Banks and fintech will have to follow their customers where they are and gaming is a big industry.
Games have always had a financial angle to it, with points etc. that can be used to buy entities in the game and even across games (sounds familiar?).
2) With #metaverse, the ecosystem around gaming is becoming mainstream.
Virtual worlds, which are apparently set for huge adoption.
Digital currencies and #tokenization of everything (#nft) is at attracting huge attention.
3) Along with software, hardware to consume information is also improving.
A mobile phone or a computer is not the only medium of consuming information.
High-end VR and AR devices are mainstream.
Combine all this and you have an entirely new world with a huge customer base and a very different set of expectations, and hence “gamification of banking” is a trend.
Multiple things have to work for this to really sustain. A lot of ifs and buts with a very volatile customer base which has an attention span of a teenager, quite literally (pun intended).
PS : Consider adding your opinions in the comments section.