A conversational – first operating system for commerce on #whatsapp and other chat applications.
Sounds intriguing, combined with a super personalized approach with potentially #bots selling on these chat applications, this could bring unprecedented access for #msme (small businesses).
#instagram, #facebook (#meta) have come up as a major #ecommerce platforms, they have leveraged their user base, who were not really there to buy in the first place. People do spend more time on social platforms than they spend on e-commerce platforms. Conversational commerce on chat applications can potentially take this to another level.
Though, the risk of spamming your chat is real 🙂
charles a conversational commerce startup has raised a good chunk of cash ($20 M) to take this ahead. In their words, ” they want to make commerce more personal by bringing it into our most human habit: conversations”. Pretty strong statement, will be interesting to see if this does impact the e commerce industry.