BaaS is changing the definition of #banking, for good !

#baas , #bankingasaservice” is a subset of #embeddedfinance, and it is not a new concept.

“A bank offers it’s services to uncharted and existing customer segments via a third party fintech or another financial institution.
As the distribution of the services widens, so does the revenue”.

Basically that is it.

Open banking regulations in Europe showcased a regulatory framework for fundamental financial services.

Banks and fintechs have tried to create various business models over the last decade or so without a strong regulatory framework and have been fairly successful(#Paypal, Amazon etc.).

Over the last few years or so, the industry has seen an acceleration in #bankingasaservice initiatives. Fintechs, traditional tech vendors(FinastraTemenos etc), banks, all have tried to get a piece of the market.

Interestingly retail, microSME/SME segments are being focused on rather than corporates.

Just in the last few days I came across multiple multi-million dollar investments around #baas initiatives.

Xendit raise about $300 million, Unit raised $100 million, Modulr got another $80 million and these are just a few with substantial valuation.

Combine this with the revolution we are witnessing which is reinventing the definition of “money”, I believe this is a major pivot that will change “banking” forever.

Ajay Singh Pundir

Over the last decade and half, Ajay has acquired experience across ‘Business Strategy’, ‘Sales management’, Business Development’, ‘Solution Consulting’ and ‘Research and Development’. He has been leading interactions with financial institutions, fintechs, software vendors and services organizations globally, acquiring crucial global exposure of varied financial technology markets with a focus on payments but not limited to it.

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